The Rs 40,000-crore Tata group has accomplished nearly half its journey of transformation in human resource (HR) development, which it began in 2000.

The process involved the group driving excellence and moving towards a more younger appeal in 60 months. The transformation is half way to completion, and according to Tata Sons Ltd executive vice-president (group human resources) Satish Pradhan, it is well on target.

The group’s overall business transformation — from a generic-driven business to a brand-driven one, and enabling group companies to attain positions among the top three in their respective sectors — began in 1991 under the leadership of group chairman Ratan Tata.

The 125-year-old Tata group of companies has a stronghold in seven business sectors and 80 companies under its belt. It is this brand-driven passion which has seen a noticeable change in the past three or four years.

"We have not missed the bus, nor have we reached the top. We are working hard and need to stay there and work towards this common goal," says Mr Pradhan with regard to HR transformation.

The group, which has roped in University of Michigan Business School clinical professor of business Dr Wayne Brockbank, will see its HR function being aligned to increased financial performance. It is in the process of redefining the capabilities of its people to compete in different businesses.

The Tata group is now pursuing a brand new slogan with great gusto — to have a young, live, vibrant image to the discerning customer.

When asked about the trend of targeting the younger generation, 
Mr Pradhan says: "This focus is part of a function to improve the entire process. We have a clear picture of what we want to be, and are moving about in a more systematic manner, which will bring about a change in the years to come."

The move is aimed at becoming more effective in a globalised environment. It is also beginning to see a younger leadership emerging across the group, says Mr Pradhan.