Business
World May 20, 2002
The
Tata group has hit upon an interesting way to
manage talent within the group
Since
December last year, managers in the Tata group
have been a bundle of nerves. In that months,
the group rolled out an ambitious project to change
the way it manages talent. The possible ramifications
have got the managers in a tizzy.
In
the past, managers were groomed within individual
companies. The group restricted its role to grooming
elite cadre Tata Administrative Services (TAS)
and the Tata management Training Centre (TMTC).
But now, instead of just grooming a few high-fliers,
it will cast its net wider, says R. Gopalakrishnan,
executive director, Tata Sons: "Just as we
manage assets, cash, trademarks and brands across
the whole group, we must learn to manage talent
across the whole group."
As
he sees it, managers develop when they are exposed
to a lot of job experiences – across geographical
regions, industries and functions. Now, while
the Tata group could offer a range of jobs, given
the number of industries it has interests in,
the earlier talent management system simply didn’t
allow it. A management trainee who showed promise
at Tata Engineering (Telco) would be put on the
fast track, but his career was restricted to Telco
alone. In other words, he could rise only within
Telco. And moving managers from one company to
another was easier said than done. Moving employees
even within the engineering industry, from Telco
to Tata Steel, for example, would be difficult,
given the glaring disparities in either salaries
or work content for the same designation.
Enter
work levels.
In 2000, when the group was trying to figure
out how employees could be moved from one company
to another, Gopalakrishnan had a brainwave. He
remembered a book by Professor Billis that he
had read way back in 1981. It had come to the
startling conclusion that regardless of size,
no organisation had over six points where decisions
have to be made. Recalls Gopalakrishnan: "If
we could get to that level of precision, we could
really flatten the whole organisation." In
July that year, he made a presentation to group
chairman Ratan Tata and other senior colleagues,
and suggested that work levels be implemented
across all group companies.
To
fit into the new framework, all the management
jobs in the group would have to be studied. As
the book had recommended, no group company would
have over six Tata Work Levels (TWL), though many
would have less than six. Says Gopalakrishnan:
"We have around 80 companies in the group.
But, can we say that the MDs of all these companies
are on a par with each other?" That would
be like saying the US president has the same powers
as the president of Tonga. To get around that
problem, all group companies were classified into
three ‘scopes’. Scope 1 companies are large and/or
complex (like Telco and Indian Hotels), Scope
2 companies
are large but not too complex (Rallis, Voltas),
while Scope 3 companies are medium-sized (Tata
Infomedia).
Next,
all managerial jobs in the group were categorised
into one of the six levels. This was based on
the level of managerial work that managers did,
irrespective of the size or complexity of their
company. The work levels were graded from F to
A – F being the lowest level of management. Rising
up the ladder, the management scope rose to encompass
leadership, performance and accountability. At
the very top was the CEO, who was responsible
for running the enterprise, and delivering results
and shareholder returns. So Ravi Kant, executive
director, Telco, and R.K. Krishna Kumar of Indian
hotels, both of which are Scope 1 companies, would
belong to A.
