Tata Telecom, a joint venture company between US-based Avaya Inc and the Tata Group, is aiming to become a leading market player in the IP telephony market by introducing next generation of Internet Protocol solutions for the enterprise market.

The leading enterprise communications solution provider is looking at garnering a 40 per cent market share in the IP telephony market for enterprises. "The enterprise market for IP telephony in India is small as the telecom market has just been deregulated.

As per our estimates and the feedback we received from others, the market size is about Rs 75 crore and we want to take a big size, may be 40 per cent in over the next 12 months," Mr Niru Mehta, vice chairman, Tata Telecom Ltd, told The Asian Age. The company has got about 40 per cent market share in the Rs 700 crore voice solutions market.

According to Mr Mehta, Tata Telecom has got an edge over other leading players like Cisco and Nortel, who have been in the Indian market for some time, since it is focusing only on the enterprise market. "Besides, we have in our portfolio, end-to-end communications software solutions, which puts us to a greater advantage over the other players in the market," he added.

Mr Mehta claimed that the company’s strategy of bringing all sorts of technology and communication solutions for its customers has shaped up well and has helped Tata Telecom to win five customers in a short time with about 1,000 end points.

"The Indian telecom market is now full of activity with deregulations happening and we find ourselves in a comfortable position. We are coming out with our next-generation Avaya MultiVantage software, which will bring full functionality, scalability and reliability of voice communications to an IP-based network," he said.

"Our aim is to grow in the convergence solutions market, which is growing in the Asia-Pacific region. In the voice solutions market, which is growing at the rate of 16 per cent according to Frost & Sullivan, we have been doing good business. With this new focus we aim to have a 25 per cent year-on-year growth," Mr Mehta said.

The company has clocked a turnover of Rs 233.7 crore in 2000-01 with most of the revenues coming from voice solutions.