Tata
stake in group companies has been well below that
of other business houses in the country. Do you
see this as a problem? If so, what are you doing
to address this?
If
you stepped back a little, in 1990, our stake
in Tata Steel was only seven per cent and that
in Telco was just 15 per cent to 16 per cent,
some of which was held by Tisco.
In
1991, we decided to increase our shareholding
in group companies and our first target was to
hold not less than 26 per cent in all group companies.
Tisco, Telco and Tata Power were the problem companies
where we were well below the 26 per cent target
but now we are there. For the time being, hiking
our stake in group companies is not a priority
area. We don't intend increasing our levels of
shareholding any further and we are not targeting
a 51 per cent level or any such thing.
The
House of Tatas has been a place where non-performance
has for very long been tolerated. What are you
doing to address this now?
We
were a benevolent organisation and we continue
to be one. But with the changing business scenario,
the definition of benevolence has hanged. Our
feeling for staff cannot be thrown out of the
window so we will have to strike the right balance
between benevolence and professionalism. But non-performance
is taken very seriously. Look at Tisco. The company
was heavily overstaffed but we managed to bring
down our staff through voluntary retirement schemes.
People that have retired voluntarily have been
looked after. They are still entitled to many
of the benefits that they enjoyed as employees
of the company.
The
Tatas have a very strong presence, both in the
old as well the new economies. Over the next few
years, on which of the two are you going to lay
more focus?
The
jury is out on this issue. But the way I see it,
there's no rigid old economy-new economy dichotomy
per se. The new economy is only going to enable
the old economy to operate in a more efficient
manner. If you look at the rate of growth of the
auto, steel and hotels sectors in India, they
are far below the rate of growth for an emerging
economy. So there is still reasonable scope for
growth.
A
good pointer is the Chinese steel industry. Growth
there has been phenomenal. Capacity has grown
from 30 million tonnes to 125 million tonnes in
just 10 years, while in India capacity has increased
from just 12 million tonnes to 25 million tonnes.
Infrastructure
is non-existent in India but growth in this sector
offers a huge amount of potential. Tisco, which
is among the three lowest cost producers of steel
in the world, offers huge cost benefits. India
needs to get on the eight per cent growth path
if there must be any real growth in these sectors.
But the new industries like telecom and internet
services will definitely have higher growth rates.
India is well positioned as far as new industries
are concerned. For us, there would be an equal
amount of focus on our old and new economy companies.
Talking
about the new economy, we keep hearing of Tata
Consultancy Services planning to go public. When
is this going to happen?
We
are working towards taking the company public.
But there are a number of issues that need to
be addressed. At present, TCS is a huge cash resource
for the Tata group and that resource would be
lost once we take the company public. But that
said, there is no denying the enormous value in
TCS and we are constantly looking at ways of unlocking
that.
The
Tatas are well-entrenched in branded as well as
commodity businesses. Over the years, on which
of these two will you lay more emphasis on?
We
would definitely like to be more in the branded
side of the business. In fact, we are even trying
our hand at branding steel. But we do have some
very good brands in the market like the Tata truck,
the Indica car, Voltas, Tata Salt, Tata Tea, Titan,
and Trent. We would like to brand more and more
of our products. In 1999-00, our brand driven
sales grew 26 per cent while product driven sales
were up only 10 per cent. Brand driven sales accounted
for only 41 per cent of group sales in 1999-00,
but we expect to increase brand driven sales to
66 per cent of group sales by 2002-03. We are
in a market driven economy today and the best
way to get closer to the consumer is through branded
products.
The
Tatas are seen as a microcosm of the Indian economy,
being as you are, in almost every industry. Is
the group looking at narrowing down its portfolio
of companies and focus on just a few growth sectors?
We
would like to be in any business that has good
growth prospects, is intrinsically profitable
and where the Tata group can be a good parent.
It doesn't really matter which industry we are
in. We have already exited the cement and pharma
businesses because we decided we couldn't be good
parents. Recently, we also exited Hitech Drilling.
But yes, we do have a very wide spread of companies
and must constantly evaluate them. The evaluation
is an ongoing process and you will hear of more
exits. You may not hear of the Tatas exiting companies
but companies exiting businesses. That is the
sort of restructuring that is currently going
on within the group and within companies aimed
at enhancing shareholder value. For instance,
by merging Tata Hydro and Andhra Valley into Tata
Power, we were able to significantly increase
shareholder value.
But
if we went by what you said, that you will be
in businesses that are intrinsically profitable,
should Telco not be exiting from its car venture?
I
think you need to give us some time. How long
have we been in the cars business? Barely three
years? We have created a very successful commercial
vehicle and have demonstrated that we Indians
are capable of developing an indigenous car. The
Indica is brilliantly positioned price-wise. We
expected the heavy commercial vehicle market to
grow and sustain the car project but it is unfortunate
that the economic downturn has affected our truck
sales which in turn pushed Telco deep into the
red. In any case, the losses on the Iridica project
are only as projected and we expect to break even
as targeted. We've taken along-term view on this
project, so why should we exit?