Economic Times February 9, 2001
Its
springtime at Bombay House. In a group where you
simply stayed put where you were for decades,
theres a new energy thats driving
change. It comes from the people. Executive director
R Gopalakrishnan, will tell you its a question
of biology, a powerful instrument of change.
Hes
talking about the colossal human resource restructuring
exercise that the Rs 35,000 crore Tata group is
on the threshold of. While the Tata group has
been bringing about corporate changes changing
structures by hiving, selling off, and exiting
businesses its now trying to invigorate
its people. And create a new chemistry in the
Tata workplace. Walk into the HR department in
the building and everyone confronts you with a
presentation. Hear group company employees, and
theyre all discussing work levels. Even
chairman Ratan Tata is now being referred to as
the Chief Personnel Officer.
Image
and labels apart, there are deeper changes within
the group that started earlier but are now crystallising.
What came through in a staccato fashion some time
ago, with Ratan Tata announcing that he would
relinquish his executive powers when he turned
65 or when the board lowered the retirement
age from 75 to 70 years has now taken a
formal structure thats aimed at making the
Tata group a more attractive employer.
In
concrete terms, that means a group focus as against
the earlier company focus: empowering younger
people, cross-company mobility within the group,
new HR policies aimed at creating a benchstrength
of managerial talent and career pathing, restructuring
of the HR function itself and finally the unmentionable
exiting non-performers at whatever level
they are.
A
new executive VP, human resources Satish
Pradhan, who was formerly with ICI Plc
will in a few months be brought in to implement
all these changes. Pradhan, who will report to
Gopalakrishnan, will have three vice-presidents
under him. While Alex Emmanuel whos moved
from Tata Liebert will handle management development
for the group, ex-Castrol HR manager Allen Sequeira
has joined the group to take charge of Tata Administrative
Service (TAS) and group resourcing. The third
VP is yet to be finalised.
The
new HR team will put in place the work levels
across the group, performance management systems,
potential assessment systems and a new group-wide
compensation structure. While the chairman and
the GEO members will be involved in the succession
planning of the larger companies, the GEO will
focus on all the CEO and senior-level positions
of companies. The new policies are being tested
in three companies Tata Sons, Tata Chemicals
and Indian Hotels.
The
test of the new structure will be in implementing
across the 80 companies with varying businesses,
different HR policies, compensation structures
and maturity profiles. Gopalakrishnan says that
the same methods used by multinational corporations
that implement such structures across geographies
can be used here too. The first few difficulties
are being faced already. Says Bernard Martyris,
senior vice president, HR at the Taj group, whos
overseeing the pilot in his company: "Its
more difficult to implement it in our services
business where job definitions are not as clear."
If you compare two employees in two factories,
they are unlikely to have very different competencies.
Whereas between a manager in a large hotel in
a large city and a small one, the competencies
are vastly different.
The biggest change in the recent past, according
to insiders, is the feeling of being part of a
group. The setting up of the group executive office
last year, comprising three executive directors
R Gopalakrishnan, Kishore Chaukar and Ishaat
Hussain was the most visible move in that
direction. "Now the group HR focus aims to
identify and develop leaders within the group,"
explains Emmanuel.
The
chairman had earlier spoken of the possibility
of someone in their early 40s or early 50s heading
the group and his attempt to "induct new
managerial blood into Tata". While the chairmans
succession is still a matter of suspense, there
are evidences of the new managerial pool. In typical
Tataesque conservatism, youre forbidden
from calling them stars. But these are the people
to watch out for, shall we say.
Whether
its N Srinath, CEO of Tata Internet, or
Rajiv Dubey, general manager of the passenger
car division at Telco, or Jamshed Daboo, theyre
in turn spawning a younger set of people working
with them. "My entire sales and marketing
and spares team is under 30," says Dubey.
Adds Srinath, who at 38 is the oldest in his company:
"When youre given responsibility early,
youre more open to working with younger
people." Youth is a relative word, of course.
In the Net economy, being CEO before youre
30 is in, but right now, within the Tata group,
its being in your forties. And there are
enough examples of people whove hit CEO
level in the smaller companies or at least the
second-level by now.
Earlier,
TAS recruits were the only pool of managers used
as a group resource; henceforth any names thrown
up by the performance management and potential
assessment systems to be put in place could be
called in at the group level. This orientation
has its origins in many a career born to blush
unseen in individual companies and their move
to industry outside, because of which theres
been a shortage of senior management talent at
the group level. Says Martyris: "When we
hired new people, we would earlier talk of the
brand Taj; now we tell them they can be a Tata
manager."
While
information about vacancies would earlier travel
around in an arbitrary manner, now they will be
formally available on the groups website.
"Companies are also realising the benefits
of not holding on to their talent," explains
Jamshed Daboo, COO of the leisure division of
Taj Hotels. Hence the renewed focus on mobility
within the group. Currently, the majority of senior
people being moved around the group are from the
TAS cadre, but this is an area which will see
a lot of action.
A
group-wide compensation study has been done; and
surveys of compensation in industry have also
been commissioned. The new structure that will
evolve from that is meant to facilitate mobility
within the group. It will have a base remuneration
for a work level; then the three components of
market-based, segment-based and performance-based
pay will be added on to it. Companies have to
come out with a migration plan to the new structure
so as to harmonise pay within two or three years.
The
timeframe "at our own pace"
is something everyone will emphasise on. The key
is to get the message across the 80 companies
and 10,000 managers. And there clearly isnt
any precedent to such a large exercise in Indian
industry.