Tata Sky to offer educational service on DTH platform
Business Standard — December 3, 2007

Tata Sky Limited, a joint venture between the Tata Group and Star, has forged an exclusive alliance with Hyderabad-based 24x7guru.com to offer educational services on the DTH platform.

24x7guru.com, an online diagnostic and self-assessment tool launched by Learnsmart India Private Limited in July this year, will provide content for Tata Sky's Active Learning, a quiz-based educational service covering mathematics, general knowledge and science, for children in the age group of 7-11 years.

The interactive self-assessment tool on Tata Sky's DTH platform shoots 50 new questions every day that can be easily navigated with the help of the remote. Children are also provided with correct answers and individual score cards, Sanjiv Gupta, director, Learnsmart, told mediapersons here on Friday.

"The service would initially be offered for free to our subscribers. However, we are contemplating charging a nominal fee of about Rs 4 per month at a later stage. Also on the cards is the introduction of a similar educational service for children in the age group of 12-18," Vikram Mehra, chief marketing officer of Tata Sky, said.

As part of its value-added services in education, Tata Sky had launched Active Wizkids, an edutainment service for children in the age group of 3-6, a year ago.