Tata sky hopes to garner bigger market in Kerala
The New Indian Express — February 23, 2007

Tata Sky is aiming at a new sky in Kerala. The DTH (direct to home) television company is hoping that it can penetrate more in Kerala market with its Active Wiz-kid service. Vikram Mehara, head of consumer marketing, Tata Sky, told reporters in Kochi that the inter-active educational sendee would enhance a child's classroom learning through entertaining, yet educational games.

"I have interacted with principals of 32 schools in Kochi and they have been very much impressed by our new service, which helps children in the age group of three to six to study their lessons through the medium of fun filled games, audio instructions and animated mascot" he said. Tata Sky offers a parental control service, which empowers parents to regulate what their children watch on television.

The company reckons that since Kerala gives more importance to education than any other state in the country, the new sendee will give an edge to it in the Kerala market. The density of TV is also very high in the state. The company launched its service in August 2006 and is offering75 television channels. including seven interactive services. Over a million people across the country watch TV programmes using the service of Tata Sky, the company said.