Tata
Motors rolls out its one-millionth car off the Indica
platform
November
26, 2007
In the presence of Ratan N Tata,
Chairman of Tata Motors, the company today rolled out
the one-millionth passenger car off the Indica platform
at its car plant in Pune, in its ninth year since the
commencement of production in January 1999. While it
achieved the 100,000th car in March 2001, and the 500,000th
car in February, 2005, the progression from the 900,000th
car to the millionth car was achieved in just seven
months.
Starting with the Indica, the company launched the
Indigo in 2002, the Indigo Marina in 2004, and the Indigo
XL in 2007. The plant started with a capacity of 150,000
pa, which was subsequently expanded to 225,000 pa in
2006.
Speaking at the ceremony, Mr Tata said, "I am
very pleased that the company has rolled out the one-millionth
car off the Indica platform something that was
considered inconceivable by the project's critics during
the investment and the initial gestation period. The
team of people involved with the journey to this milestone
should feel satisfied today of having created a robust
car business for the company."
The Indica, the Indigo and the Indigo Marina, apart
from being successful brands in the domestic market,
have made a mark in several overseas markets in Asia,
Europe, Africa, Middle East and South America.
As part of the celebration of the one-millionth milestone,
Tata Motors has planned several activities involving
key stakeholders in recognition of their contribution
towards the achievement of the milestone. Free service
check-ups, free service camps, discounts on accessories
and value-added services for existing customers and
a contest for free upgrades for lucky customers are
coupled with special retail offers for new customers.
In addition, special retail offers and finance schemes
for employees of vendors, financiers, dealerships and
Tata Motors are also planned.
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