Tata
Motors launches Magic and Winger
June
18, 2007
Tata
Motors has launched two new models as part of its product
range the Magic and the Winger in yet
another major initiative to change the way people in
India travel. Magic, developed on the platform of the
stupendously successful Ace, brings to urban and rural
areas a comfortable, safe, four-wheeler public transportation
mode. The Winger range, India's only maxi-van, offers
a perfect blend of the comfort of a car with the spaciousness
of a bus for intra-city and long-distance transportation
needs.
Both Magic and Winger are being
launched nation-wide, starting with Maharashtra and
Gujarat, and will be extended to other parts of the
country in due course. The two vehicles will create
new segments, and in a complementary manner help cover
the entire spectrum of customer needs in mass transportation
from the very rural interiors to cities as well as the
top-end luxury mass transportation segment.
Commenting on the launches, the
executive director of Tata Motors commercial vehicle
business unit, PM Telang, said, "Tata Motors has
always been at the forefront with its commitment to
offer transportation solutions which will change the
way India travels. Magic and Winger are our latest initiatives
in that direction, and more will follow. They combine
Tata Motors' traditional engineering excellence with
strong customer orientation. We are very hopeful that,
in their respective spaces, they will deliver the same
success as we have had with our market leading range
of commercial and passenger vehicles."
Magic
With an ergonomically designed all-steel cabin, Magic
has a flexible seating capacity of four to seven passengers,
in pleasant and spacious interiors including comfortable
seats and ample legroom for an enjoyable ride for the
passengers.
Powered by a 16-hp 700-cc water-cooled
diesel engine, it will provide Magic owners with high
fuel efficiency and very low maintenance. The 12-inch
tyres provide high ground clearance, and the rigid front
axle can weather tough road conditions. The turning
radius of 4.3 metres is agile enough to navigate narrow
by-lanes and dense traffic. For the driver's benefit,
Magic has a clearly visible instrument cluster, utility
tray and a digital clock in the dashboard and also a
radio fitment provision.
Magic meets BS-III emission norms
and has been developed for use in any market
be it urban, semi-urban or rural. It is backed by a
36,000 km / 12-month warranty.
The Magic range is available
at Rs2.60 lakh (ex-showroom, Pune).
Winger
Winger seats 9 to13 passengers, with generous saloon
space, spacious head and legroom and wide luggage space.
Passenger comfort has been further enhanced with all
front-facing seats, each with magazine pockets, bottle
holders, spot lamps and grab handles, besides a music
system. The fully enclosed body, uniquely placed fuel
tank, seat belt for every seat, child lock, fog lamps
and a demister (compartment ventilation fan) provide
complete safety. The robust and rugged suspension ensures
both ride comfort and load carrying capacity, while
the monocoque design minimises NVH. Winger is powered
by a 2-litre, turbo-charged diesel engine.
Winger's versatility allows it
to be deployed for both long-distance transportation
across different terrains in all weathers and also intra-city
needs and adaptation for staff vehicles, hotel and airport
transfers, tourist usage, ambulance, and school van
among others.
Winger has 11 variants, in three
levels of comfort standard, deluxe and luxury
meeting BS-III emission norms and backed with
a 1.5 lakh km / 18-month warranty.
The Winger range starts
at Rs4.70 lakh (ex-showroom, Pune).

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