Tata Group
home  > media room > news > media releases
Tata Motors launches Magic and Winger
June 18, 2007

Tata Motors has launched two new models as part of its product range — the Magic and the Winger — in yet another major initiative to change the way people in India travel. Magic, developed on the platform of the stupendously successful Ace, brings to urban and rural areas a comfortable, safe, four-wheeler public transportation mode. The Winger range, India's only maxi-van, offers a perfect blend of the comfort of a car with the spaciousness of a bus for intra-city and long-distance transportation needs.

Both Magic and Winger are being launched nation-wide, starting with Maharashtra and Gujarat, and will be extended to other parts of the country in due course. The two vehicles will create new segments, and in a complementary manner help cover the entire spectrum of customer needs in mass transportation from the very rural interiors to cities as well as the top-end luxury mass transportation segment.

Commenting on the launches, the executive director of Tata Motors commercial vehicle business unit, PM Telang, said, "Tata Motors has always been at the forefront with its commitment to offer transportation solutions which will change the way India travels. Magic and Winger are our latest initiatives in that direction, and more will follow. They combine Tata Motors' traditional engineering excellence with strong customer orientation. We are very hopeful that, in their respective spaces, they will deliver the same success as we have had with our market leading range of commercial and passenger vehicles."

Magic
With an ergonomically designed all-steel cabin, Magic has a flexible seating capacity of four to seven passengers, in pleasant and spacious interiors including comfortable seats and ample legroom for an enjoyable ride for the passengers.

Powered by a 16-hp 700-cc water-cooled diesel engine, it will provide Magic owners with high fuel efficiency and very low maintenance. The 12-inch tyres provide high ground clearance, and the rigid front axle can weather tough road conditions. The turning radius of 4.3 metres is agile enough to navigate narrow by-lanes and dense traffic. For the driver's benefit, Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a radio fitment provision.

Magic meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000 km / 12-month warranty.

The Magic range is available at Rs2.60 lakh (ex-showroom, Pune).

Winger
Winger seats 9 to13 passengers, with generous saloon space, spacious head and legroom and wide luggage space. Passenger comfort has been further enhanced with all front-facing seats, each with magazine pockets, bottle holders, spot lamps and grab handles, besides a music system. The fully enclosed body, uniquely placed fuel tank, seat belt for every seat, child lock, fog lamps and a demister (compartment ventilation fan) provide complete safety. The robust and rugged suspension ensures both ride comfort and load carrying capacity, while the monocoque design minimises NVH. Winger is powered by a 2-litre, turbo-charged diesel engine.

Winger's versatility allows it to be deployed for both long-distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school van among others.

Winger has 11 variants, in three levels of comfort — standard, deluxe and luxury — meeting BS-III emission norms and backed with a 1.5 lakh km / 18-month warranty.

The Winger range starts at Rs4.70 lakh (ex-showroom, Pune).

top of the page

Website
www.tatamotors.com

Profile
Tata Motors

Tata Motors news
Media releases
Media reports
Articles