Tata Motors has been chosen as one of India's most trusted brand in cars for the second consecutive year in a Readers Digest / AC Neilsen consumer survey. Tata Motors received the Reader's Digest Trusted Brands Gold Award based on feedback from over 7000 respondents.

The survey was done through an unprompted questionnaire where consumers spontaneously chose Tata Motors, without any other cues. Respondents were asked to rate their chosen brand on six attributes - trustworthiness, credible image, innovation, quality, value and understanding customer needs. The survey covered Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan and Thailand and was administered through mailed questionnaires and telephonic interviews.