Tata
Motors rolls out the 100,000th Ace in just 20 months
March
19, 2007 Tata Motors rolled out its 100,000th
Ace from its Pune Plant. Tata Motors has achieved this milestone within 20 months
of the launch of the Ace, India's first mini-truck, in May 2005. The 100,000th
Ace was flagged off by Ratan N Tata, Chairman, Tata Motors. Since its
launch in India, the Ace has received stupendous response from customers across
India and has rewritten the dynamics of the commercial vehicle industry. Besides
having been introduced in all major states of India, it has also been launched
in Sri Lanka. Tata Motors is setting up a dedicated plant for the Ace
at Pant Nagar in Uttaranchal, with an annual capacity of 250,000 units. The plant
will begin production this year. Commenting on the achievement, Ravi
Kant, managing director, Tata Motors, said, "It is a moment of great pride
and satisfaction for all of us at Tata Motors on achieving this milestone in such
a short span of time. We are happy that we have been able to meet customers' need
for a mini-truck for the last-mile connection, while providing comfort, style
and easy maintenance. What particularly pleases us is that the Ace has been able
to generate self-employment, with many of its owners being individuals who have
entered the transportation industry for the first time." The Ace
is powered by a small and efficient unique twin cylinder 16PS IDI 700cc diesel
engine. Suitable for both rural and urban use, the Ace has the ability to carry
a variety of payloads and has the agility to navigate narrow by-lanes with its
turning radius of 4.3 metres. The Ace is a high performance, low maintenance,
safe and reliable mini-truck with sporty car-like features to ensure comfort in
ride and handling. It has an ergonomically designed, all-steel cabin, including
elegant two-toned seats, clear instrument cluster, utility trays, magazine pockets,
twin-blade, twin-speed wipers and combination switches. The conveniently positioned
gears and parking brake enhance comfort during ride and handling. The Ace meets
all safety norms, including frontal crash, roof crush and rear wall strength.
To ensure the safety of the driver and co-driver, seat belts are standard fitment.
Disc and drum brakes in the front and rear respectively ensure high performance
in sudden braking while the large windscreen and rear window allows for higher
level of vision and clarity. Tata Motors has also recently launched the
Tata Ace HT (high torque), a special variant to deal with a wide variety of gradients
especially to deal with the on ground reality of the north eastern region slopes
and climbs more effectively. Tata Motors has also developed several applications
of the Tata Ace, such as water tankers, delivery vans (box type, for high-volume
low-weight cargo), delivery vans (bodyline, for precious cargo and courier services),
garbage tippers, D'Siltman (for desilting underground drainage and wells), dumper
placers, and Ace-elevated platforms. Over the years, Tata Motors has
focused on introducing new products based on deep understanding of customers needs.
The outstanding acceptance of the Ace is a testimony to the success of that approach.
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