Tata Motors commences distribution of Fiat cars across India
March 6, 2006

The 28 Tata-Fiat dealers, who together have 44 outlets, are located in 11 cities — Mumbai, Pune, Ahmedabad, NCR Delhi, Chandigarh, Ludhiana, Bangalore, Chennai, Hyderabad, Kochi and Kolkata

Tata Motors and Fiat India today announced the commencement of the new Tata-Fiat dealer network to sell both Tata and Fiat branded cars, along with service and sales of spare parts, in 11 cities across India.

The Tata-Fiat dealer network comprises 25 existing Tata Motors passenger vehicles dealers and three existing Fiat India dealers. Starting today, the 28 Tata-Fiat dealers will sell the Fiat Palio (1.2 EL PS, 1.2 ELX, 1.6 Sports) and the Fiat Adventure (1.6 Sports), and all Tata Motors passenger vehicles — the Tata Indica, the Tata Indigo, the Tata Indigo Marina, the Tata Sumo and the Tata Safari.

The Fiat Palio range will now be available at a new attractive price of Rs 3.8 lakh onwards (all prices ex-showroom Delhi). The 1.6 litre Adventure Sports is now available at a new uniform price across the country at Rs 5.65 lakh.

The 28 Tata-Fiat dealers, who together have 44 outlets, are located in 11 cities — Mumbai, Pune, Ahmedabad, NCR Delhi, Chandigarh, Ludhiana, Bangalore, Chennai, Hyderabad, Kochi and Kolkata.

The beginning of operations of the Tata-Fiat dealer network follows the agreement, announced by the Fiat Group and Tata Motors on January 13, 2006, to cooperate on dealer network sharing. The execution of the distribution arrangement is the first initiative post the signature of the memorandum of understanding signed between the Fiat Group and Tata Motors in September 2005. Discussions are on to explore other areas of co-operation, on which specific announcements can be expected once their feasibility is established.

Commenting on the commencement of the Tata-Fiat dealer network, Rajiv Dube, senior vice president (manufacturing and commercial — passenger cars business unit), Tata Motors, said, "Tata Motors is delighted to be partnering Fiat India in bringing a larger portfolio of products under a single roof at our joint dealerships. Between the Tata and Fiat brands, the company is in a position to offer one of the widest product offerings in the Indian market with the promise of several exciting options to come."

Giovanni de Filippis, managing director of Fiat India, said, "The coming together of Tata and Fiat through the dealer network sharing signifies better service, after sales support and more convenience to Fiat customers. Our customers have always been delighted with the superior build quality of our cars. The after sales support that comes with the Tata trust will complement this, and Fiat is confident of serving its customers better."

Existing Fiat dealers will continue to retail the full range of Fiat offerings, including the Fiat Petra.