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Tata
Daewoo introduces Novus range of medium size trucks
in South Korea
December 23, 2005
Tata Daewoo Commercial
Vehicle Company (TDCV), the second largest commercial
vehicle manufacturer of South Korea and a 100 per cent subsidiary
of Tata Motors, today unveiled the Novus range of medium
size trucks, in 4.5T, 5T and 7T models, in South Korea.
Offering the power
and space of a heavy truck in the medium size class;
the Novus range of medium size trucks will be the most
competitive vehicle in its class. It comes with the
highest engine output, biggest deck size, most spacious
cabin, and trim levels as good as passenger cars. It
will create a turning point in the Korean truck industry,
by offering customers, for the first time, a wider choice
in medium size trucks.
Ravi Kant, chairman
of TDCV, today unveiled the range at COEX in Seoul.
The range will be sold from January 2006 through TDCV’s
channel partner, Daewoo Motors Sales Corporation, which
at present sells TDCV’s existing range of heavy commercial
vehicles.
This new Novus range
has been created after rigorous research and customer
survey for 30 months. The Novus medium size truck range
thus truly reflects customer needs. It guarantees excellent
quality, higher durability and matchless performance.
Its safety features meet the European Cap Safety test.
Along with improved power train and superior comfort,
it will set a new benchmark in medium size trucks.
Its unique features
include:
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Highest engine
output with an IVECO NEF engine (5,880 cc displacement),
with good performance credentials in European markets.
The power output of 240 PS and torque of 82 Kg.m.
ensures powerful performance even in toughest conditions.
The common rail injection system meets Euro III
standards, and can even meet Euro IV standard, to
be implemented by 2008.
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Widest loading
space, best in its class of vehicles;
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Best in class
fuel efficiency;
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For the first
time in Korea, full floating air cab suspension
and full air suspension seat to ensure more safety
and comfort for drivers;
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An aerodynamically
designed cab exterior in line with European style;
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Large front
view glass, with a wide-angle view of 40.5 degrees;
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One-touch
power window, full auto A/C, MP3 CD player, along
with modern and refined interiors, like that of
a luxury passenger car.
Speaking at the
unveiling ceremony, Ravi Kant said, "We are happy
to introduce the Novus range of medium size trucks.
Offering a product, which has never been seen before
in Korea, the new range demonstrates Tata Motors’ and
TDCV’s commitment to the Korean customer and economy."
K O Chae, President
of TDCV, said, "The new Novus range is a reflection
of our philosophy of customer focus. Tata Motors is
extending full support to us to translate our philosophy
into reality. I am sure that the new range will make
a great impact and set a new standard in medium size
trucks."
Dr D H Lee, president
of DWMS, said, "The Novus range will offer greater
choice to customers. With a larger portfolio ranging
from heavy trucks to medium size trucks, we will enhance
our competitive strength."
Besides being
the second largest commercial vehicle manufacturer in
the domestic market, TDCV has emerged as Korea’s largest
exporter of heavy commercial vehicles. It currently
accounts for 65 per cent of all such exports from
the country. About 40 per cent of its turnover
is from exports to countries like South Africa, the
Middle East and South East Asia. Tata Motors had acquired
TDCV in 2004.
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