Tata Novus heavy commercial vehicles launched – to set a new era on the Indian roads
December 14, 2005

• The first Indian manufacturer to introduce 300 horsepower heavy commercial vehicles
• Advanced telematics technology – first time in India
  

Tata Motors today launched the Tata Novus range of heavy commercial vehicles. The Tata Novus range includes tippers being launched today and to be followed by tractor-trailers and other application vehicles. The Tata Novus range is powered by 300 PS engines and will have advanced telematics technology for vehicle tracking and vehicle performance monitoring. With these and other features for comfort, ergonomics, safety and driveability, the Tata Novus will set new benchmarks on the Indian roads.

The Tata Novus range is the result of collaborative development efforts between Tata Motors and Tata Daewoo Commercial Vehicles, South Korea. The Tata Novus range was launched in 2004 in South Korea and has built a strong position in Korea and over fifteen countries. The Tata Novus range has been adapted and optimised for Indian operating conditions, and offers low operating costs and is backed by excellent service support and easy availability of spares. The Tata Novus range of vehicles is being manufactured at the newly created world class facility at Tata Motors, Jamshedpur.

The Tata Novus range features:

• 300 PS, 8.3 litre, 6-cylinder turbo-charged intercooled Cummins diesel engine;
• Stylish, ergonomically designed, air-conditioned cabin;
• ‘TRAK i.t’ Vehicle Locater – GPS system for vehicle tracking;
• ‘TRAK i.t’ Vehicle Data Recorder - for critical vehicle and driver performance recording;
• Wider and stronger ATOS 80 steel frame, optimised for load and stress distribution;
• Electrical systems that ensure ‘vehicle start’ in neutral gear, as an enhanced safety feature
• Factory-fitted, front end tipping system from HYVA, with different load body configuration options
  

The Tata Novus world-class product range is backed by the Tata network of dealerships and service stations, numbering about 450, with world-class service initiatives like on-site support, single-point contact, 24-hour backup and membership to the Tata Novus Club with special privileges and rewards.

The product and the service offering of Tata Novus ensures speed, power, comfort, style and safety, with improved fleet efficiency, minimum down-time through tracking systems and low operating costs.

R N Tata, Chairman of Tata Motors, said, "The introduction of the Tata Novus is Tata Motors’ response to the changing scenario in road development initiated by the Government. I am confident that the launch of Novus will be a turning point for goods transportation in the country".

Speaking at the launch, Ravi Kant, managing director, Tata Motors, said, "The Tata Novus has been designed by Korean and Indian engineers keeping in mind the emerging requirement of the country, it will set new benchmarks in comfort, safety, power and operational efficiency".