Tata Motors celebrates one-million sale milestone with ‘Drive away a Millionaire’ offer
December 6, 2005

All customers, who purchase the Tata Indica, Indigo, Indigo Marina, Sumo Victa or the Safari, can get cash benefits of up to Rs 50,000 with every purchase

Tata Motors, which crossed the significant milestone of the one-million sales mark this October, is celebrating this momentous occasion by rewarding its customers with a mega offer.

All customers, who purchase the Tata Indica, Indigo, Indigo Marina, Sumo Victa or the Safari, can get cash benefits of up to Rs 50,000 with every purchase. In addition all customers can participate in a 'Drive away a Millionaire' offer, in which they stand the chance to win upto Rs one million in cash. This celebratory offer is supported by dealerships across the country and is open from December 5 to December 20, 2005.

Tata Motors, India's second largest passenger vehicle player in the domestic market, crossed the significant milestone of the one-million sales mark (including exports) this October, since the first passenger car — the Tata Sierra — was rolled out in 1991. Of the one million cars sold in the last 14 years, about 936,000 cars have been sold in India and over 64,000 in various countries abroad. Of them, over half a million were Indicas, over 300,000 Sumos, close to 100,000 Indigos and about 40,000 Safaris.

Starting with the Tata Sierra and the Tata Estate in 1991-92, the company launched Sumo in 1994, Indica and Tata Safari in 1998, the Tata Indigo in 2002 and the Indigo Marina in 2004. All the five models currently in the company's product portfolio have defined new segments on launch, and continue to be in leading positions in their respective segments.

Including commercial vehicles, over 3 million Tata vehicles ply on Indian roads. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and Australia.