Hispano at Verona Bus and Bus business
November 17, 2005

In the biennial Verona Bus and Bus Show, the most important event of the passenger transport industry in Italy, Hispano is introducing the DIVO Touring Coach, a vehicle that addresses the long distance regular and tourist transport segments. This product will be exhibited at the Hispano Bus Italia booth, recently appointed distributor of the Hispano coach range in Italy.

From 15th till 19th November, the main players of the European and Italian Bus industry are introducing their latest solutions for the bus industry at Fiera de Verona Exhibition Center.

After presenting the first re-style of the DIVO Touring Coach, last October in Busworld Kortrijk, Hispano, through its distributor in Italy, Hispano Bus Italia, will be showcasing another vehicle built for regular and tourist services.

This presentation is part of the growth strategic plan of the Spanish bodybuilder focused in developing the European, North African and the Middle East markets with buses and coaches manufactured in both Spain and Morocco.

About Hispano Bus Italia
Hispano Bus Italia commercialises a broad range of vehicles for the passenger transport industry, including small buses, midibuses and now, strengthening its offer with a touring coach positioned in the 12m, length segment. Richardo Terzolo, managing director of Hispano Bus Italia, states that "Our main target group of customers is the medium-sized tour operators. We are convinced that the DIVO Coach will perfectly fit in the Italian market, being an extraordinary product for those companies that are focused in performance rational attributes. Its excellent drag coefficient, easy-maintenance and reliability, place this coach as the best option for the transport companies. Additionally, we are able to offer an extremely long list of chassis combinations from the main European Manufacturers to suit every transport application need". Hispano Bus Italia is based in Leini, Torino, where they also have an after sales center for bodywork activities.

Hispano has ambitious plans for Italy
Speaking at the occasion, Gerardo Mugica, chief executive officer, Hispano, states that "The Italian bus market is very similar to the Spanish one. Lots of Spanish vehicles can be seen on the road and, in our case, we have a long experience in exporting intercity coaches to Italy in the recent past. We also have a strong link with the local offices of the main European Chassis Manufacturers and have efficiently developed after sales services for the Italian operators. In fact, in the last seven years, we have successfully delivered more than 400 units. Alexandre Dembovich, Sales Director says, "Our aim is to establish a regular operation in Italy, both in the Intercity and the Touring segments with our DIVO Coach range. Hispano Bus Italia will help us develop certain segments of the Italian market, but we do not discard sales operations through alternative distribution channels".