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Tata
Motors and MG Rover Group reaffirm commitment
to the City Rover Project
December 20, 2004
Tata
Motors and Phoenix / MG Rover Group re-iterated
their commitment to the City Rover in the UK and
European markets, in a joint press announcement
today. The annual business plan review that assessed
market dynamics and competitive offerings in the
UK market, has led to suitable adjustments, which
will contribute to a stronger offering in the
marketplace.
The
City Rover project will see added momentum with
new product versions and entry into new markets.
The companies have announced plans for the introduction
of Left-hand Drive (LHD) versions that will form
the basis of entry into European markets. In addition,
the two organisations also confirmed agreement
on potential inclusion of the turbo-diesel version
of the City Rover.
Rod
Ramsay, managing director, MG Rover sales and
marketing stated that the City Rover and its new
versions will enable the Company to position itself
more aggressively in the small car/city car segment
in the UK and European markets. The success in
this segment would be an important element of
the Group strategy, going forward.
Divyendu
Kumar, head international business (passenger
cars), Tata Motors said that the City Rover supplies
remain a priority for Tata Motors and the company
continues to be committed to the overall success
of the City Rover Project.
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