Tata Engineering is pleased to announce the association of its leading brand – the Indica V2 with the living legend of our times – the quintessential Diva Asha Bhosle and the Prince of Pop, Daler Mehndi for a live, mega musical extravaganza to be organized at Mumbai and Delhi.

Indica V2 has established itself as the icon of new generation cars and is today endorsed by almost 125,000 Indian customers. With a view to further strengthen its relationship with its extensive family of Indica customers and to reach out to its potential customers, Tata Engineering is presenting this unique mega show, on a scale never presented by any other automobile company in India.

At the Indica V2 Mega Show, Asha Bhosle will set the stage alive with her mesmerizing voice rendering a medley of her old and new favorites, while Daler Mehndi will bring in some pulsating music along with a mix of his widely popular numbers and latest hits. The high points of the show will be some enthralling duets by Asha & Daler supported by an International Dance Troupe.

Speaking on the occasion Mr. Rajiv Dube, General Manager (Commercial), Passenger Cars, said, " This is a unique approach to bond with our existing customers and to welcome new ones to the growing family of Indica users. Customers will be eligible to get entry to the concerts by test driving the Indica V2. To enable this, Test Drives will be organized at all Tata Engineering Passenger Car dealerships in Delhi and Mumbai. Special mobile Test Drive centers will also be organized at convenient points for easy access to test driving the Indica V2. Customers buying the car from tomorrow, till the end of October 2001, will be entitled to two free passes."

Ms. Asha Bhosle and Mr.Daler Mehndi said, "It is a privilege to be associated with Tata Engineering and the Tata Group who have been part of India’s nation building process".

The concert schedule will be as follows:
Mumbai: November 3, 2001
Delhi: November 10, 2001

Tata Engineering recently introduced the Indica V2 Petrol version, which has received an excellent response in the market.