India's leading vehicle manufacturer, Tata Engineering, has unveiled its range in the Chinese market. The company had its first international premier of the Tata Magna large car at an impressive stand at the 9th International Automobile and Manufacturing Technology Exhibition, popularly known as the Auto Shanghai 2001, which opened at three venues simultaneously in Shanghai on the 18th June. Also on display are the Tata Indica and Tata Telcoline 4x4 crew-cab pickup.

With the impending accession of China to the WTO regime, Tata Engineering sees potential for its range of passenger and commercial vehicles in the country.

China has traditionally been a large car market and the Magna drew a positive response at the Motor Show.

Increasing access to retail financing for personal car purchases has
resulted in the small car market in China witnessing an aggressive growth in recent years.

The Tata Indica offers the right value proposition for the Chinese customers. Speaking to the press at the start of the show, Rajiv Dube, general manager, passenger car business unit, said "After a successful run in India against some of the largest small car manufacturers of the world, the Indica is an attractive proposition for the Chinese market, given the fact that motoring in China is evolving on a similar path as in India and the needs of Chinese families are similar to Indians."

The Tata Telcoline is a tough and versatile pickup, currently enjoying over 6% market share in European markets. It is expected to appeal to both the passenger and commercial vehicle buying segments in China.