Tata Motors launches Xenon in Thailand
Business Standard — March 27, 2008

Tata Motors (Thailand) today pulled the wraps off the Tata Xenon 1-tonne pickup truck at the annual Bangkok International Motor Show. The Xenon would be sold across Thailand through the company's own dealer network.

Commenting on the initiative Ratan Tata, Chairman Tata Motors said, "I am pleased that Tata Motors (Thailand) is launching the Xenon pickup in Thailand. The Xenon pickup has been developed and built in Thailand, specifically keeping the Thai customers in mind. We are hopeful that Thailand and Asean region will become key markets for Tata Motors in the near future."

The Xenon features a 2.2-litre Direct Injection Common Rail (Dicor) engine with Variable Turbine Technology (VTT) and intercooler promising high durability, ease of maintenance and low spare part prices. The 2.2L VTT DICOR common-rail diesel technology offers excellent power delivery and low fuel consumption. The Xenon has been designed with high suspension from origin.