Tata Motors launches Magic, Winger in Delhi
The Hindu — March 15, 2008

Tata Motors on Saturday launched two new passenger vehicles, Magic and Winger. Priced at Rs. 2.68 lakh, Magic is a six-seater transportation vehicle, while the price of 9-13 seater maxicab, Winger, starts at Rs. 5.91 lakh.

Magic has been developed on the platform of the Ace that brings to urban and rural areas a four-wheeler public transportation mode. The Winger range, which the company has dubbed as the country's only 'maxi-van', offers a blend of comfort of car with spaciousness of a bus for intra-city and long-distance transportation needs.

Addressing a press conference here, Tata Motors Vice-President (Sales and Marketing-Commercial Vehicles), Ravi Pisharody, said, "Both the vehicles have been around identifying consumer needs and bridging the gaps in the segments. The Winger will be in the light commercial buses segment where it expects a 35 per cent market share soon."

While the Winger is being rolled out from the company's Pune plant, the Magic is now being produced in Pune and Pantnagar (Uttarakhand). However, the company will soon move the entire production of Magic and Ace to Uttarakhand by next year. The Pune plant will then cater to only the light buses and light truck segment, he added. The Magic has an ergonomically designed all-steel cabin, with a flexible seating capacity of four to seven passengers. Powered by a 16 hp 700cc water-cooled diesel engine, the 12-inch tyres provide high ground clearance, and the rigid front axle can weather tough road conditions. Magic meets BS-III emission norms and has been developed for use in the urban, semi-urban or rural areas. It has a mileage of 18-20 km a litre of diesel in test conditions.

The Winger comes with a turbo-charged diesel engine, except on the standard version where passenger comfort has been further enhanced with all front-facing seats. Winger has 11 variants, in three levels of comfort standard, deluxe and luxury meeting BS-III emission norms.

Winger's versatility allows it to be deployed for both long and short distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotels and airport transfers, tourist usage, ambulance, and school van among others.