Tata's Magic and Winger come to Tamil Nadu
The Hindu — February 22, 2008

Tata Motors has introduced its mini-commercial vehicles Magic and Winger in Tamil Nadu market, eight months after their launch in Pune.

"Both Winger and Magic aim to address customer needs ranging from basic mass transportation in rural areas and cities as well as top-end luxury mass transportation segment," R Shankar, Regional Manager of Tata Motors said on Saturday.

Winger, termed as "India's only maxi-van", comes with front facing seats, magazine pockets, bottle holders, seat belt for all seats and child lock, among others.

Magic, developed on the platform of Tata's successful Ace series, has a seating capacity of four to seven passengers and, among features, meets the BS-III emission norms.

Winger, available in three segments, would be especially useful in mass transportation in industries such as BPO, tours and travels, Shankar said.

The ex-showroom price of the Winger Standard in Chennai would be Rs 5.02 lakh, while the Deluxe model would cost Rs 6.42 lakh. Magic is priced at Rs 2.73 lakh, he said.

Ravi Pisharody, Vice-President (Sales and Marketing - commercial vehicles) of Tata Motors told reporters that the two vehicles had the "potential to make high sales".

Tata Motors had launched both the vehicles in Pune on June 18 and the Chennai roll-out is part of its pan-India plans.