Tata Motors launches passenger vehicles in Ghana
The Economic Times Online — October 16, 2006

Tata Motors on Monday announced its foray into passenger vehicle segment of the Ghanian market with the launch of its car and multi-utility vehicles in the country.

The company introduced its passenger car range, including Indica hatchback, Indigo sedan, Indigo Station Wagon, along with multi utility vehicle - the Sumo and the Safari Dicor, Tata Motors said in a statement from Mumbai.

"Ghana has traditionally been an important market for Tata Motors. We are confident that the passenger vehicles range will be seen to offer superior value to customers in Ghana," Tata Motors' head, international business (passenger car business unit), Divyendu Kumar said.

Tata Motors is already present in Ghana with its commercial vehicles, which were launched in 1974.

The distribution and marketing of Tata passenger vehicles in Ghana will be handled by Tata Ghana and PHC Motors Ltd, which also distributes Tata Motors' commercial vehicles, the statement added.

Sales dealerships are presently set up at Accra, Kumasi and Tamale. The range is supported by after-market parts and service network in cities like Accra, Tema Kumasi, Tamale and Takoradi, it said.

To ensure high levels of product performance and customer satisfaction, plans are underway to establish service centres in 10 more cities by next year, it said.

In Africa, Tata Motors markets both its passenger and commercial vehicle range. The company is present in South Africa, Senegal, DR Congo, Ivory Coast, Kenya, Tanzania, Zambia, Uganda and Madagascar.

(PTI)