Tata Motors launches Indica in Turkey
The Financial Express — February 27, 2005

Tata Motors, India's largest automotive manufacturer, has announced the launch of its successful, modern hatchback — Tata Indica—in Turkey. Dr V Sumantran, executive director -passenger car business unit, Tata Motors, and Mr Hakan Isot, CEO, Mesin Group, the Tatas' distributor in Turkey, unveiled the car at an event organised in the city. Tata Motors is introducing three models of the Indica in diesel version in Turkey in the initial phase, the company said in a media release.

While the base model of the Indica will be available with 1.4 litre 49 HP diesel engine, the mid-end and the top-end models will be available with 1.4 litre, 70 HP diesel engine. Announcing the launch, Dr Sumantran stated, "We are confident that the Indica will be seen to offer superior value to our customers in Turkey. Over the coming years, we are hopeful that our company will grow in Turkey and will have an opportunity to introduce additional models and participate in more product segments."

At the launch event for the Tata Indica, the company also showcased its other car offerings: Tata Indigo and the station wagon variant of the Tata Indigo, Tata Indigo Marina. The distribution and marketing of the Tata passenger cars in Turkey will be handled by Mesin Group. A network of 16 dealers will be employed in the first phase for marketing these cars. As many as 16 service points and a round-the-clock emergency towing service have been setup for servicing customers.