Tata Motors, which launched its Indigo Marina version here Sunday, plans to sell 4,000 to 6,000 units annually. The new version of Indigo Marina is positioned by Tata Motors for mainstream usage, which it says combines the luxury of a sedan along with the convenience of a multi-utility vehicle (MUV). Jalaj Gupta, regional manager (east), Tata Motors, said: "You’ll find very few sedans, either in US or Europe as the majority being station-wagons or the ‘estate’ version which the Indigo is."

"The current Indian station-wagon market is very small but we believe this particular market has the potentiality to grow. So we wanted to tap this particular market with Indigo Marina," he noted. Asked about the target set by Tata Motors for the car, Mr Gupta stated, "We hope to sell 4,000 to 6,000 units of Indigo Marina a year." "The company is not planning to export the car right now, but it can be exported if there is demand in the overseas market, like Indica," he explained.

Talking of competition, Tata Motors general manager said the current market for ‘estate’ vehicles was limited to 100 units a month, which was being shared among the Opel Corsa Swing, Weekender from Fiat Sienna and from a Baleno version. The Indigo Marina, according to Mr Gupta, is targeting people who want the combination of features available in vehicles like the Ford Ikon, Opel Corsa or a Fiat Sienna and Indigo together with those available in multi-utility vehicles like Scorpio, Qualis, Sumo, et al.

It was first launched by Ratan Tata on September 15 in Mumbai, with subsequent launches planned for different cities. Tata Motors launched the Tata Indigo in January 2003. It has sold more than 50,000 units within 20 months, the fastest for any sedan, the company averred.