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BPCL in tie-up with Tata Motors for mktg lubricants
Financial Express 
— September 23, 2004

Bharat Petroleum Corporation Ltd (BPCL) has entered into a marketing tie-up with automobile manufacturer Tata Motors for marketing of engine oils as co-branded lubricants for their commercial vehicles. A press statement issued by BPCL stated to have a synergy between the two companies, Tata Motors and BPCL, has also agreed to open service stations at select outlets of BPCL across the country. BPCL has a network of 4,500 retail outlets, retailing petrol and diesel for vehicles. 

Both the companies already have an existing agreement of marketing gear oil, axle oil, transmission fluid, coolant and greases. Tata Motors is the sixth largest commercial vehicle manufacturer in the world and is a market leader in the commercial vehicle segment in the country. BPCL is one of the leading marketing and manufacturing companies of lubricants and speciality lubricants. The agreement was signed by BPCL director (marketing) S Radhakrishnan and Tata Motos executive director Ravi Kant.

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