Tata Motors has made a foray into South Africa with a range of passenger cars, utility vehicles, pick-ups, trucks and buses for the South African market. Tata Africa, which has a presence in the region for over thirty years, have also announced a joint venture tie-up with the Imperial Group for distribution and marketing of the pick-ups in this range. This is expected to be a forerunner for more cooperation between the two organisations, according to a Tata Motors release.

The pick-ups, light trucks and buses will be available immediately for sale in South Africa, while the other products will be launched in the coming months. The vehicles have been manufactured based on feedback from experience of operations in several countries, including the African market. Tata Group chairman Ratan Tata and minister in the office of the President Essop Pahad were present on the occasion. Tata Sons director Syamal Gupta, Tata Africa managing director Raman Dhawan, Tata Motors executive director (commercial vehicle business unit) Ravi Kant and Imperial Group CEO Bill Lynch were present on the occasion.