Tata
Motors eyes new markets
Financial Express —
June 15, 2004
Mumbai:
Tata
Motors will be aggressively looking at developing
new markets and assembly bases. The company is
looking at China, South Africa, Thailand and both
East and West Europe to establish a meaningful
presence in selected international markets.
“During the year, Tata Motors has been vigorously
pursuing the expansion of its overseas business,”
Tata Motors chairman Ratan Tata has said in the
company’s latest annual report.
Pointing out the cyclicality of the automotive
sector, Mr Tata added that the company was taking
steps to ensure viability even during downturns
through expansion in international markets and
constant attention in holding fixed costs.
The significant price increase in the past year
in major basic industrial materials like steel,
aluminium and petroleum products has also been
a major concern area.
The enormous consumption of these materials and
other commodities by China have resulted in global
shortages and consequential price increases, Mr
Tata added in his letter to shareholders.
“The growing scarcity of coal, iron-ore and fossil
fuel energy resources can only intensify this
price spiral. User industries will need to reinvent
the way they conduct their business in order to
survive,” Mr Tata said.
He added that new materials, processes and manufacturing
practices will be needed to keep user industries
competitive in these changing times. “Tata Motors
will need to make these investments now if it
is to safeguard its market position in India and
to grow overseas,” according to Mr Tata.
Mr Tata did not elaborate much on the small car
project, only saying that the small car which
the company was endeavouring to develop should
succeed in catering to the growing demand for
affordably-priced personal and family transportation.
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