MG
Rover mulls Tata Indica diesel sourcing too
Business Standard September 17, 2003
MG
Rover, the UK based auto major, is considering
sourcing the diesel Tata Indica too even as the
petrol version of the car, CityRover, is slated
to hit the European roads in November 2003.
“There is a growing market for diesel cars in
Europe but that excludes low-powered engines.
We are currently discussing the suitability of
the 70PS diesel engine for the CityRover. We will
wait to see how the petrol version of the car
does before we make any other decision,” said
Kevin Howe, chief executive, MG Rover.
But that’s not all, Tata and MG Rover have been
discussing a number of other projects to leverage
the joint venture they entered into in December
2002 with the CityRover.
“There is a great synergy between the Tata Motors
team and the MG Rover team, we will definitely
capitalise on that. We are discussing a number
of possibilities with them. We are not even ruling
out importing other Rover products and marketing
them in the country” said D Sumantran, executive
director, Tata Motors. Tata Motors has signed
a five year contract with MG Rover for supplying
1,00,000 CityRovers.
Tata Motors has entered into an agreement with
Phoenix Holdings, MG Rover’s parent company, for
the distribution of the Tata Safari and the Tata
207 D1 pick-up vehicle.
Another subsidiary of Phoenix Holdings will source
and supply the spare parts for the Tata products
from Tata Motors in Europe and the UK.
But its commitments to Rover is not stopping Tata
Motors from exploring the European markets itself.
The Indica and the Safari are already found their
way into the southern European markets like Italy
and Spain.
Tata Motors will soon launch the Indica all over
Europe where it will compete directly with the
CityRover.
The European small car markets is expanding fast
and at 4.5 million vehicles a year it accounts
for nearly 20 per cent of the total European passenger
car market.
MG Rover had a strong presence in the segment
with its Mini and Metro before its split with
BMW, the CityRover will be its first offering
in the B-segment since then.
The company made quite a turnaround in the last
three years by reducing its losses from ś800 million
to around ś100 million in the last fiscal.
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