Tata
working at large deal with Rover
Business
Standard — March 11, 2003
Tata
is seeking to become the principal strategic partner
for MG Rover of the UK, developing jointly both
new models and major components such as engines
and transmissions. Ratan Tata, the Indian group's
chairman, told the Financial Times that Tata regards
an agreement to provide MG Rover with a new small
car, which MG Rover will sell for £6,000 ($9,600)
in the UK, as potentially only the beginning of
a much deeper relationship.
Tata also put on display at the Geneva motor show
an estate version of its small sedan, the Indigo,
as well as larger sports-utility vehicles, the
Safari and Sumo. Tata believes that they could
fill further market niches cheaply for MG Rover.
Senior MG Rover executives at the show declined
to be drawn on the prospects for a strategic partnership
with Tata, although they described the relationship
so far as "progressing positively".
The current deal also gives MG Rover non-exclusive
rights to sell vehicles in Europe, although Tata
will retain its own existing sales networks. The
small car, to be badged as a Rover but based on
Tata's domestic-market Indica, will go on sale
in September. Planned volumes are higher than
indicated previously. Under the agreement, Tata
will provide upto 170,000 units over the next
five years. It is clear that Tata regards itself
as a potential replacement partner for China Brilliance,
the Chinese automotive group with which MG Rover
signed a partnership agreement more than a year
ago.
That pact provides for both market and model sharing,
with its most important element being the joint
development and production of a lower-medium hatchback
one size up from the Indica to replace MG Rover's
current Rover 25 and MG ZR models. Despite China's
Liaoning provincial government seizing control
of Brilliance in December, after its chairman,
Yang Rong, was accused of economic crimes, MG
Rover executives say the pact is still in place.
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