Tata
Engineering powers ahead
Hindustan
Times - September 23, 2002
New
models and variants on the anvil
Tata
Engineering, buoyed by the impressive numbers
that the Indica is logging in month after month,
is now ready to jumpstart the unveiling of several
new models and variants over the next six months.
Dr V Sumantran, executive director - passenger
cars and engineering research centre at Tata Engineering,
told the Hindustan Times, "Not only are you
going to see an extension of the Indica family,
the sedan Indigo, but spanking new variants of
both Sumo and Safari."
According to sources, what is perhaps more pertinent
is that another passenger car in the D segment
is also being readied, but nobody is talking about
it. The same sources added that there was no timeline
on this vehicle as it was in an early product
development programme stage. Sumantran believes
that Tata Engineering is technology resource rich
with enormous skill sets which allows it to constantly
work towards improving its power trains.
Leveraging this technology ethos by ramping up
engine transmission and drive shafts, the resource
pool is churning out new variants. A case in point
is the Indica V2 2002. Sumantran reckons that
the Indica has made an impression with the customer
on the basis of the value proposition that is
being offered. The 2002 version of the V2 has
seen a lot of engineering upgradation which includes
a stiffer front in the body structure, higher
brake boosters in petrol, better road handling
and riding and a crackerjack steering and suspension
system.
All this came about through the refinement work
that was going into the production of the Indigo.
The Indica sedan which is to be launched in the
last quarter of this calendar year will have several
variants and will be priced between Rs 5 and 7
lakh. Sumantran says, "We are looking at
a very credible entry into the C segment. This
is a segment in which the owner of the car will
be using the back seat more, so space is critical."
With a 1400cc 85HP engine in petrol and a turbo
charged one in diesel, backed by a three link
independent rear suspension which handles well,
pricing will be the key.
This will be followed over a period of time by
the Indica Estate, a station wagon which will
be upwards of Rs 7 lakh. This will be closer to
the Maruti Baleno Altura in size. Sumantran adds,
"We are doing a lot of interesting stuff.
We are working on a lot of models and variants,
but this is not the time to talk about it. The
objective is to have a set of assets which we
will continuously invest in, so as to maximise
the market opportunity.
Concurrently, the passenger car business which
is cash profitable presently, should become project
profitable by year five which in this case is
2003-04. Last year, 64,000 Indicas were sold,
while the threshold limit is 100,000 this year,
inclusive of the SUVs. Sumantran says that the
SUV is a lifestyle vehicle which hasn't caught
on in India though nations like Thailand and Indonesia
have shown aggressive growth in this segment.
He says, "The Sumo was followed by the Qualis
which has done very well and now we have the Scorpio
from the Mahindra stable. This is a continuum,
new models will come in this segment and we aren't
lagging behind. You will see different looking
Sumos and Safaris in the near future." For
all practical purposes, it seems that Ratan Tata's
dream car project is finally delivering in spades
after bleeding the company for the last two years.
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