Business
Standard - September 12, 2002
Tata Engineering has decided
to draw up a business strategy for expanding its
operations overseas.
The commercial vehicles
maker has constituted an internal team to take
a re-look at its exports strategy, aimed at identifying
newer opportunities and geographies.
The move comes in view
of the lacklustre demand growth with in India.
Exports currently account for around 7-8 per cent
of Tata Engineering’s total turnover.
"Exports should make
a meaningful contribution to the company’s overall
growth. Our internal team is working on how to
go ahead and take on global majors," said
Ravi Kant, executive director (commercial vehicle
business unit) of the company.
"Since organic growth
in the domestic market will have certain limitations,
Tata Engineering must look at new geographies
in the future. However, I cannot speak on the
specifics of our international business strategy,"
Kant added.
The company is already
looking at the possibility of setting up a manufacturing
base for trucks in China, subject to feasibility
studies.
As per the Chinese law,
it will then have to partner with a local player,
if Tata Engineering goes ahead with the plan.
At present, the company
exports its commercial vehicles to south-east
Asia, south Asia, Africa, west Asia, Latin America
and also Europe where it sells the 207 range of
vehicles.
Auto analysts said it was
likely that Tata Engineering would look at third
world countries to expand its presence.
Tata Engineering is already
looking at the possibility of marketing its Indica
passenger car in Europe, though talks on the issue
have yet to fructify.
Tata Engineering had posted
a 26.3 per cent rise in total domestic sales at
17,488 vehicles in August 2002 against 13,843
vehicles sold in the same period previous year.
For the first five months
of this fiscal, the company’s sales have jumped
25.8 per cent at 73,999 vehicles against 58,835
in the corresponding period last year.
The company witnessed a
20.8 increase in the sales of commercial vehicles
which stood at 8,006 in August 2002 as against
6,627 in August last year.