New Delhi: As part of a new solutions-driven product development strategy, Telco is focusing on industry-specific transportation solutions particularly in the core sector.

Speaking to the Economic Times, Ravi Kant, executive director, commercial vehicles business, Telco, said: "We are looking at a range of industries where we can cater to the entire transportation needs. In cement, for instance, logistics is about a third of all costs (around Rs 10,000 crore). We are expanding our focus across other core sector industries like steel."

The solutions focus will kick in right away and will span the second phase of the company's product development strategy under which new products in the top and bottom end of the market will be rolled out.

"Under the second phase, which will commence in another one-and-a-half year, we plan to bring in 44 and 49 tonners at the top end and the small models in the 0.5 to 1.25 range," Ravi Kant said. In the third phase, Telco plans to roll out "scaleable" world class models on its CV platform.

To make its solutions focus more effective the company has already put in place "focused teams for logistics solutions" and the new thrust will help Telco "evolve from a chassis producer to application-oriented vehicle maker to a solution provider", Ravi Kant said.

Indeed all future product development and upgradation would "go hand-in-hand with these industry-focused teams," he added.

As part of the solutions strategy, Telco is setting up a "key account management" which will take responsibility for "key account needs", Ravi Kant said.

That would include offering a range of services like annual maintenance contracts, help with purchase decisions etc. The solutions focus, the company, will help it establish a relationship with the end user of its products.

"This way, we would be selling on value and building loyalties," Mr Kant said.