Business
Standard - June 21, 2002
Close on the heels of the
Tatas exiting from Tata-BP, Tata Engineering has
forged a five-year agreement with Bharat Petroleum
Corporation (BPCL) for marketing co-branded lubricants.
Earlier, Tata Engineering
and the erstwhile Tata-BP had a marketing alliance
for co-branded lubricants.
Following the break up
between the Tatas and British Petroleum, the Tata
firm was looking for a partner, it is learnt.
The co-branded lubricants
are expected to hit the domestic market soon.
These will be marketed through the retail outlets
of BPCL, one of the leading petro marketing firms
in the country, and Tata Engineering’s dealers,
distributors and service networks, a BPCL press
release said.
Ravi Kant, executive director
of Tata Engineering and Sanjay Krishnamurti, executive
director of BPCL signed the agreement at a function
on June 13 in Mumbai in the presence of BPCL’s
chairman and managing director (designate) S Behuria
and other senior executives from BPCL and Telco.
Meanwhile, the state-run
BPCL is planning to phase out some unviable retail
outlets. It is simultaneously drawing up strategies
to set up 150 new outlets in major locations.
The company, which has
a 4,500-strong network of retail outlets across
the country, continues to acquire dealer-owned
outlets in a bid to control maximum retail sites.
It has also plans to focus
on opening retail outlets along highways and in
small towns.