Indica
to take the road to Iran
Economic
Times - February
25, 2002
Tata
Engineering’s dream car Indica, it seems, is readying
to take on the world. Even as deliberations are
on to tap the European markets, Telco has drawn
up plans to tap the Iranian market for which it
is close to teaming up with local car maker—Iran
Khodro Company.
Iran Khodro, the largest automobile manufacturer
in the country with licensing tie-ups with international
majors including Peugeot and Hyundai, is learnt
to have expressed interest in sourcing 20,000-30,000
units of the Indica annually.
Negotiations with the Iranian company are currently
on although no decision has yet been taken on
whether the exports of the Indica would be in
the form of completely knocked down (CKD) units/semi
knocked down units (SKD) or completely built up
(CBU) units.
"The talks are still in preliminary stages.
Iran Khodro has expressed interest to import the
Indica as they do not have a car model in that
particular segment," sources said adding
that the two companies are also negotiating for
joint development of certain non-critical components
for Indica.
The deal, if finalised, would give a big boost
to Telco’s export drive for the Indica. With its
volumes soaring in the domestic market in recent
months, the company is now exploring major export
opportunities to keep up the tempo in the international
markets as well.
Iran Khodro, with a capacity to produce around
2.5 lakh vehicles a year and a marketshare of
over 60 per cent, currently rolls out premium
models like the Peugeot 206, Peugeot 405 and Peugeot
Persia. The company is also a leading maker of
commercial vehicles and has tie-ups with Daimler
Chrysler (Mercedes Benz trucks and buses), and
Korean chaebol Hyundai Motors for manufacturing
buses for the local market.
The Iranian company sources said., has also approached
Telco to gain inputs in the fields of automotive
design, development and manufacturing, enterprise
resource planning systems and human resource management
systems.
For Telco, the negotiations with Iran Khodro comes
at a time when it is also readying to take a plunge
into the European markets in a big way. The company
is currently in talks with MG Rover, a unit of
German auto major BMW, to sell the Indica in the
United Kingdom through the latter’s distribution
network.
If the deal with MG Rover is struck, Telco may
sell around 12,000 units of the Indica annually
through this alliance for which shipments are
expected to commence from the second half of next
year.
Company officials however rule out the possibility
of selling the car under the Rover brand name.
Besides, efforts are also on to export the Indica
to other European destinations including Switzerland,
France and Germany. Telco plans to appoint dealers
and distributors for selling the Indica in these
markets.
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