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Tata
South East Asia signs an MoU with Ara Group, Germany
for jointly manufacturing footwear in China
May 2, 2005
Ara
Shoes AG, Germany - the 6th largest branded footwear
house in the world and No. 1 shoe manufacturer in Europe
- entered into a Broad Understanding with Tata South
East Asia Limited, Hong Kong, to jointly manufacture
up to 1.5 Million pairs of footwear per annum in China
for the next five years.
Ara
Shoes AG has the following brands in their Group - Ara,
Lloyd, Think, Legero, A & W. Ara sells close to
14 million pairs per annum and has a turnover of US$
780 million (Euro 600 million). This Group is one of
the most successful European footwear groups and has
massive expansion plans for the future.
Tata
South East Asia, is a wholly owned subsidiary of Tata
International. Leather is one of the 5 Global Business
Units (GBU) of Tata International, and is India's largest
exporter of leather and leather products.
Under
this manufacturing arrangement Tata South East Asia,
will organize the following in China for the Ara Group:
- Bring in new Ideas
and concepts on a continuous basis using our design
studio.
- Build a full fledged
prototype development centre in China for the Ara
Group, offering the complete value added service of
prototype development, bulk sampling, fitting trials
and production trials.
- Tata South East Asia
and its partners will facilitate the smooth shift
of footwear manufacturing from their plants in Portugal
and other parts of Europe. The manufacturing base
will be built up from the existing level of 350,000
pairs per annum to a level of 1,500,000 Pairs in the
next two years (1.5 Million Pairs per annum).
- Tata International and
Tata South East Asia will supply leathers to various
Ara manufacturing centres worldwide.
"This
arrangement is a major break through in Tata International's
efforts to build the footwear business into a major
business for our Leather and Leather Products GBU,"
said Mr Deoras.
The Arrangement was signed
by Mr Zimmerer, Manging Director - Ara Shoes AG and
Mr Sudhir Deoras, Managing Director - Tata International
Ltd on 2nd May 2005 in Langenfeld, Germany, in the presence
of Ara AG, Group Chairman, Mr Rovert Roeseller.
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