A customer interaction meet was arranged by Tata (UAE) FZE in Dubai, UAE with the customers of Tata International’s steel SBU. 

Tata (UAE) FZE, a wholly owned subsidiary of Tata International, looks after the steel business in the Middle East region. About seventeen key customers from this region from companies like Cylingas, Dubai Wire, Emirates Iron & Steel, Godrej Khimji, Gulf Steel, Hadley Industries, Muscat Industries, Al Omraniya, United Precast, Link Middle East  were invited to high tea at Hotel Taj Palace, Dubai on October 14, 2003. Besides the Tata UAE team the customers interacted with Tridibesh Mukherjee,  deputy managing director – Tata Steel, S. C. Saxena, managing director – TM International Logistics, Sudhir Deoras, managing director – Tata International. Yash Sinha, counsel general of India in Dubai also attended the function. 

The steel business handled from the Dubai office has grown from strength to strength. Sales increased in the last financial year by about 75 per cent over the previous year. The half year just ended has seen a further growth of about 60 per cent over the corresponding period in the last year. “Most of the customers invited are old friends, well-wishers and supporters of the Tata Group, and appreciated this opportunity to meet up and renew contacts with our senior management,” said A. K. Sethi, vice president – Tata (UAE) FZE. “We continually endeavour to maintain interaction with our key customers for mutually beneficial and sustainable long term business relationships.”