Tata International has entered into a strategic alliance with Asia Trading SA in Chile for marketing mining related products and chemicals sourced from Tata Group companies and other reputed Indian manufacturers.

Asia Trading incorporated in Chile, has been jointly floated by Andean Mining and Chemicals Ltd. and Camara Chileno India De Comerco AG to exclusively handle the Tata International business in Chile.

Tata International has already started marketing its products like refractories, chemicals, castings, strappings, rubber liners, conveyor belting, wireropes and other mining consumables to the large mining sector of Chile.

A faxed reply from Tata International states: “Chile has the largest copper mining activities in the world and Tata International, through this strategic alliance, wanted to enter the Chilean mining industry with competitive products sourced from Tata Group companies and other reputed Indian manufacturers. However, the Tata International has no equity participation in this company.”

The company is also reportedly planning to get into the bulk commodity business in a major way and has set up Tata International (Australia) for coal trading.

Tata International, earlier known as Tata Exports, is the international business development arm of the Tata group, with significant presence in South East Asia, Africa, Europe and America.

Accorded the Golden Super Star Trading House status, the company exports a range of quality products and services to over 100 countries.

It also facilitates the import of goods, services and technologies for Group companies. Tata International has offices and wholly owned subsidiary companies, such as Tata Africa, Tata South East Asia, Tata (UAE) FZE, for promoting international trade and the globalisation of the Group’s businesses.

As a vision, Tata International is striving towards a billion dollar shareholder value, enhancing international company by 2004. This will be achieved by aggressively pursuing and offering quality products and services in the world market, sourced from most of the competitive regions through strong international network and infrastructure.