Tata Elxsi, part of the Rs 45,000 crore Tata group, has identified visual computing labs (graphics and animation content division) as its growth driver. 

Started a year ago, this division is expected to contribute significantly to the Rs 111 crore company. 

This a major shift in its strategy, as earlier the company was placing its bets on design and development services division to power its growth. 

Visual computing labs has recently bagged two major projects from a prestigious Hollywood studio and is planning to more than double its head count to strengthen its operations. It is planning to recruit 110 employees to its division. 

Speaking to Business Standard, K Chandrashekhar, head, visual computing labs, said, “The company is giving lot of thrust to the visual computing labs unit, because of the huge potential in the entertainment and gaming industry. Entertainment is a $63 billion industry, while gaming is a $53 billion industry.” “Towards this, we are planning to increase our pool of creatives,” Chandrashekhar added. 

The design house that offers animation, gaming and special effects for the global entertainment and broadcast industry has worked for some of the recent Bollywood projects such as Kal Ho Naa Ho, Fun2Shh among others. 

The division has operations in Mumbai, Bangalore and US. Meanwhile, Tata Elxsi also concentrating its energies on acquiring intellectual properties (IP), the company has registered a number of patents in the recent past.