Tata Coffee launches its first outlet
The Hindu Business Line — March 6, 2008

The first standalone outlet of Tata Coffee in the country, combining roast and ground coffee sales, was launched here on Thursday.

The outlet, "Mr Bean Coffee Junction," is all set to revolutionise coffee retailing in India by not only offering consumers the convenience of buying fresh roast and ground branded coffee according to their favourite coffee blend, but also a place that offered a modern coffee shop experience, company Managing Director M H Ashraff told reporters here.

The outlet would feature a databank, maintaining a database of personalised taste and preferences of customers, which would help provide highly personalised and customised service every time, he said.

Tata Coffee proposed to open such outlets across the key markets in South India, he said, adding that the first phase of expansion would see these innovative coffee junctions coming up in Chennai, Tiruchirapalli, Visakhapatnam and Bangalore. Depending o n the success of the outlets, the company would open franchisee-based outlets across India, Mr Ashraff said.