Tata Coffee, is planning to relaunch a slew of brands including Tata Cafe, Tata Kapi, Tata Coorg Pure, and Tata Coorg Double Roast. Initially, these brands will be available in the southern market and later may be taken national. "We are revamping the brand portfolio and will be relaunching these brands shortly," Homi R Khusrokhan, managing director of Tata Tea, said. Tata Coffee is a subsidiary of Tata Tea. Mathew Xavier, general manager of Tata Tea said: "We will be relaunching these brands in the southern market first. However, we do not rule out the possibility of relaunching these brands on a national basis."

Tata Coffee has already integrated its marketing network with Tata Tea. The two companies now have a single national marketing organisation and Tata Coffee’s branding, sales and distribution is now looked after by Tata Tea. Xavier, however, ruled out the possibility of a price hike following the relaunch. Khusrokhan was speaking to newsmen at the inauguration of Tetley’s first vending machine at Churchgate station in Mumbai.

He admitted that Tata Tea is a late entrant into distributing the Tetley brand through vending machines. "We will be installing a Tetley outlet at the Bangalore airport shortly and this will be soon followed by vending machine operations in other target cities across the country. The company will be setting up 200 such vending machines across the country in the first phase," Khusrokhan said.

Meanwhile, in the same vein, Kanan Devan, its tea brand in the popular segment, will be relaunched shortly. "We got a basketful of offerings at various price points for the consumer," Khusrokhan added. The Tetley vending machines will be operated through franchisees. Tata Tea has recently bagged the contract from South Central Railway Board for setting up 100 vending machines at railway stations. Khushrokhan hopes to increase the size of the premium segment, which today accounts for roughly 7-8 per cent of the total estimated 845 million kg tea market, with the vending machines. He also did not rule out opening up of tea parlours at a later date.