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Tata
Chemicals, Total Produce to form JV
February 12,
2007
Tata
Chemicals (TCL) and Total Produce have entered into
an agreement to form a 50 / 50 joint venture company
in India. The objective of the JV is to create state-of-the-art
distribution facilities for fresh fruit and vegetables
across India by leveraging the individual strengths
of both partners. Total Produce is Europe's largest
fresh produce company.
Both parties view the JV as an
opportunity to bridge the gap between producer and end
consumer, which will significantly increase efficiencies,
improve shelf-life and reduce product loss in the supply
chain. This new venture will help Indian farmers to
improve their incomes and develop the skills needed
to raise the quality of Indian farm produce.
Homi Khusrokhan, managing director,
TCL, said, "We are very pleased to announce our
entry into fresh produce. The experience of our TKS
network gained over the years, coupled with expertise
in agronomy, gives us a unique edge in this business.
Total Produce brings with it a wealth of knowledge,
experience and a proven track record of success in this
sector. We are delighted to partner with them in this
new and exciting venture to take fruit and vegetable
production and distribution in India to international
standards and, at the same time, ensure improved incomes
for farmers."
Carl McCann, chairman of
Total Produce, added, "We are very pleased to have
entered into the joint venture with a company belonging
to a highly reputable Group like Tata. We believe that
India with its fast growing economy and one of the world's
largest populations provides great potential to build
a large and successful business. India is in addition
one of the largest producers of fresh produce in the
world."
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