Tata Salt ranked as No. 1 among food brands in the Brand Equity Most Trusted Brands Survey
December 15, 2004

Tata Salt has been ranked No. 1 among food brands in the Economic Times' Brand Equity Most Trusted Brands Survey for 2004. It has also been ranked No. 5 in the overall ratings of brands. Tata Salt has retained its No. 1 position in the food brands category and moved up one position to No. 5 in the overall category from last year.

The Most Trusted Brands Survey aims to identify the brands that bond the best with consumers. They are not just the brands that are most familiar; they are the brands that consumers believe provide quality and reassurance. Conducted by the research agency AC Nielsen ORG-MARG, the survey is the largest of its kind in India, with a sample of over 7,000 distributed across socio-economic class, age, income and geography.

Said Satish Sohoni, COO, FAB, Tata Chemicals, "The honour of being India's No. 1 brand is a tribute to our loyal consumers who have enabled us to retain this honour for the second consecutive year. This has been achieved through great teamwork demonstrated by our trade partners, business associates along with the Tata Chemicals team. We endeavour to live up to the high performance standards we set for ourselves and will strive to work towards delighting our consumers with offerings from Tata Salt."

A list of 275 brands (195 consumer products and 80 service brands) was finalised by Brand Equity, along with the Economic Times Intelligence Group and AC Nielsen ORG-MARG. Each brand was evaluated on relatedness (does it evoke a feeling of warmth / friendliness); perceived popularity (is it known, recognised and accepted by a wide array of consumers); quality connotation (what does it stand for in the quality of its product); distinctiveness / uniqueness of what it stands for, value for money that it offers (does it strike a chord with the consumer) and repurchase intent (which would show how deeply is the brand ingrained).