Tatas
consolidates agri services line
Tata Chemicals acquires assets
of Rallis farm division
Business Standard
June 9, 2004
The
Tata group has consolidated its agri services
business under one roof. The business is operated
through group companies Tata Chemicals’ Tata Kisan
Kendras and Rallis India’s Farm Management Services.
The group has now integrated Rallis Farm Management
Services with Tata Chemicals’ Tata Kisan Kendras
with effect from February.
Tata Chemicals has acquired the assets and employees
of Rallis Farm, which form part of its agri business
initiative. The Farm Management Services is a
small division of Rallis India.
Prasad Menon, managing director of Tata Chemicals
said, “The integration of Rallis Farm Management
enhances the company’s association with farmers.”
TKK provides services right from the sowing stage
to post-harvest management and marketing of agricultural
produce. The Kisan Kendra project was a major
group initiative in the agri business.
The command area of TKK covers Uttar Pradesh,
Haryana and Punjab. It has 316 centres and plans
to increase it 500 this year. The company is also
looking at alliances with other companies in agri-chemicals,
seeds among others.
Rallis Farm Management centres are located at
Uttar Pradesh, Karnataka, Madhya Pradesh and Maharashtra
to assist farmers in improving their cultivation
practices.
Tata Chemicals is investing around Rs 250 crore
towards capital expenditure. Of which Rs 150 crore
will be invested at its fertiliser unit at Babrala
through de-bottlenecking.
The company is awaiting approval from the government
towards debottlenecking its Babrala facility,
which would increase its capacity from 86,5000
tonne to 1.2 million tonne.
The company is setting up a dense soda ash plant
at Mithapur with an investment of Rs 25 crore,
which would hike up its capacity by 600 tonne
from the current 800 tonne.
The company, as part of its strategy to expand
the food additives business, is test marketing
Samundar cooking soda in Tamil Nadu. The attempt
is to brand the cooking soda market, similar to
the lines of salt.
Tata Chemicals was the first company to brand
salt under Tata Salt. Tata Salt, which currently
has a market share of over 30 per cent in the
edible salt category, has also launched Samundar
crystal salt in the market.
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