Tata
Mutual Fund makes it to the top 50 service brands
June
1, 2007
Tata
Mutual Fund has made it to the top 50 service brands
in India alongside other service brands like SBI, LIC,
Taj Hotels, IIT, and IIM in the most trusted brand survey
— The Economic Times Brand Equity Annual Survey 2007.
The survey covered 13 cities and included all service
categories such as financial services, hotels, telecom,
airlines, education etc.
Tata Mutual Fund is ranked fourth amongst all mutual
fund brands. Conducted by renowned research agency,
AC Nielsen-ORG-MARG, the survey is the largest of its
kind in India, distributed across socio-economic class,
age, income and geography. The results have been printed
in the Brand Equity supplement of Economic Times dated
May 30, 2007.
Speaking on this occasion, Ved
Prakash Chaturvedi, managing director, Tata Asset Management,
said, "We are delighted to be among the top 50
service brands. It is a reflection of our strong commitment
to being the best in class. Tata Mutual Fund has outperformed
several competitors on various measures such as quality
levels, price worthiness, uniqueness of the brand, and
the quality of evoking a sense of pride and confidence
in the brand."
Tata Asset Management is
a leading player in the mutual fund arena and offers
a wide array of products across the risk-reward spectrum
for every financial need at various life-stages.
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