Ginger hotels to partner with Café Coffee Day
May 17, 2007

Introduces a Café Coffee Day outlet at Ginger, Bangalore
Creates a ‘fresh’ concept in the world of ‘Smart Basics’

Ginger Hotels, the Gen Next Smart Basics hotels from IHCL, today announced an innovative partnership with Café Coffee Day. Launching this May, the Ginger Hotel in Bangalore will now feature a Café Coffee Day outlet, providing an enhanced guest experience. This is in keeping with the Ginger promise of providing a fresh experience, which is simple and affordable. The Café Coffee Day Outlet will be accessible to all and not only for the hotel guests.

In the first phase of this partnership, Café Coffee Day outlets will be opened in Bangalore, Trivandrum and the soon-to-be-launched hotel in Nashik. Phase Two will see a rollout across other key Ginger hotels across the country. The Café Coffee Day outlets will range from 200 – 600 sq ft. and its warm décor will complement the young and vibrant colours of Ginger.

Announcing this initiative from Ginger Hotels, Mr. Prabhat Pani, CEO, Roots Corporation Ltd. said “At Ginger, we have always strived to enrich the guest experience. Our association with Café Coffee Day is one such initiative. We are delighted to be associated with this dynamic brand that has helped to create the coffee drinking experience in the country. We believe that this new offering will excite the new age traveller with the ease, affordability and opportunity it presents. There is also great synergies between these 2 powerful brands and this partnership reiterates our shared commitment to our customers”.

Ginger Hotels known for its innovative offerings have been successful in providing its guests the most simple, unique and light-hearted offerings. With a Café Coffee Day outlet at the Ginger Hotel, the promise continues. With more than seven ‘Smart Basics’ hotels across the country, Ginger is the fastest growing brand in this category in India and Café Coffee Day, is a brand to reckon with. Ginger has clearly tapped an opportunity to provide a networking ground for a guest who is looking for a fresh, non-frill and a vibrant experience.

Commenting on the occasion, Mr. Naresh Malhotra, Director, Café Coffee Day said, “This tie-up marks the coming together of two like-minded brands. Both Café Coffee Day and Ginger Hotels have helped revolutionize the industries we operate in. We paved the way for far reaching changes in the consumer mindset by offering world-class coffee experience at affordable prices. As we march towards strengthening our presence in the country, it is important that our cafes are present at every place our customers expect to see us in. Now in association with Ginger Hotels we aim at offering the same experience while our customers are traveling between cities for work or pleasure and are put up at hotels like Ginger “