Ginger hotel unveils in Durgapur
March 7, 2007

The Indian Hotels Company Limited (IHCL) today unveiled its GenNext 'Smart Basics' Hotel - Ginger at City Centre, Durgapur. Buddhadeb Bhattacharjee inaugurated the hotel in the presence of Prabhat Pani, chief executive officer, Roots Corporation, and other dignitaries.

This 101-room hotel in Durgapur is the latest addition to the growing chain of Ginger hotels across the country, at: Bangalore, Haridwar, Bhubaneswar, Mysore, Thiruvananthapuram and Pune.

Ginger Durgapur is the second hotel to be opened in the east after Bhubaneswar. The company is exploring opportunities of opening more hotels in West Bengal at Kolkata, Siliguri, Haldia and Kharagpur.

Ginger hotels characterise freshness. The hotels are simple, unique, reasonable, basic, very different, light-hearted, Indian and innovative. Priced at Rs999 for a single room and Rs1199 for a double room, Ginger hotels have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, far beyond the present offerings in the industry.

Speaking at the launch, Prabhat Pani, chief executive officer, Roots Corporation, said, "It gives us a great pleasure to open our second hotel in East India at Durgapur. Durgapur is an upcoming city with a lot of focus on the manufacturing industry. Considerable investments have flown in during the past few years, especially in the iron and steel sector, primarily owing to the area's rich industrial tradition the city is expected to boom."

The Ginger hotels are modern, modular and scalable, providing guests with a consistent experience. These hotels have 100 / 200 well-appointed rooms, with a choice of single, twin and queen-sized rooms. The rooms are individually air-conditioned and provided with electronic locks, comfortable beds, a work area, a 17-inch flat-screen colour television with satellite channels, direct-dial telephone including STD facility, mini-fridge, tea / coffee maker, 24-hours hot / cold water and toiletries. Other guest facilities at these hotels include a restaurant, meeting room, gymnasium facilities, a cyber café, 24-hour reception, automatic check-in kiosk, digital safe deposit boxes, 100 per cent power backup, as well as wi-fi connectivity in the public areas and individual rooms.

Indigenously designed and developed by IHCL, the guiding principle behind the design was to create a unique 'space' that is conducive not only for guest comfort and relaxation but also for their work requirements. The design of the hotel, from the rooms to the furniture and lighting systems, has been thoughtfully created to offer users a unique sense of being welcomed.

Launched in June 2004, the 'SmartBasics' concept created a revolution in the world of Indian hospitality. SmartBasics - a GenNext category of hotels - signifies simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr C K Prahalad. The hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates.

Work on Ginger Hotels has commenced in Goa, Pondicherry and Agartala and will also commence work on hotels in Pantnagar, Baroda, Tirupur, Guwahati, Nasik, Ludhiana, Jamshedpur, Delhi, Mangalore, Paradeep and Ahmedabad, amongst other destinations within the next couple of months. These locations have been identified after detailed studies across various parameters such as potential of the market, clusters of clientele and peak periods among others.