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A
new Ginger hotel unveils in Thiruvananthapuram
September 29, 2006
The
Indian Hotels Company (IHCL) today unveiled its GenNext
‘Smart Basics’ hotel — ‘Ginger’
— at Technopark Campus, next to Club House, Kazakuttom,
Thiruvananthapuram. The minister for home and tourism,
government of Kerala, Kodiyeri Balakrishnan, inaugurated
the hotel in the presence of M Vijayakumar (minister
for law, sports and youth affairs, government of Kerala),
M A Wahid (MLA, Kazahakuttom), T Damu (vice president,
corporate affairs (South), The Indian Hotels), Prabhat
Pani (CEO, Roots Corporation) and other dignitaries.
This 101-rooms hotel in Thiruvananthapuram marks the
launch of the fifth such hotel in the country.
Ginger hotels characterise freshness.
The hotels are simple, unique, reasonable, basic, very
different, light-hearted, Indian and innovative. Priced
at Rs 999 for a single room and Rs 1199 for a double
room, Ginger hotels have created a new category in the
domestic hospitality landscape, while giving a major
fillip to Indian tourism and other ancillary industries.
The primary objective behind the launch of these hotels
is to provide a superior product offering and consistent
experience to travellers, far beyond the present offerings
in the industry.
Speaking at the launch, Prabhat
Pani, CEO, Roots Corporation, said, "It gives us
great pleasure to unveil the Ginger hotel in Thiruvananthapuram.
The state of Kerala holds tremendous potential for this
innovative category of hotels and our initiative will
boost the infrastructure that will cater to both domestic
and international tourists. We are delighted with the
support we have received from the Kerala government
in helping us launch our first Ginger hotel in the state."
The Ginger hotels are modern,
modular and scalable, providing guests with a consistent
experience. These hotels will have 100 / 200 well-appointed
rooms, with a choice of single, twin and queen-sized
rooms. The rooms will be individually air-conditioned
and provided with electronic locks, comfortable beds,
a work area, a 17-inch flat screen color television
with satellite channels, direct-dial telephone including
STD facility, mini-fridge, tea / coffee maker, 24 hours
hot / cold water and toiletries. Other guest facilities
at these hotels would include a restaurant, meeting
room, gymnasium facilities, a cyber café, 24-hour
reception, automatic check-in kiosk, digital safe-deposit
boxes, 100 per cent power back up, as well as wi-fi
connectivity in the public areas and individual rooms.
Indigenously designed and developed
by IHCL, the guiding principle behind the design was
to create a unique ‘space’ that is conducive
not only for guest comfort and relaxation but also for
their work requirements. The design of the hotel, from
the rooms to the furniture and lighting systems, have
been thoughtfully created to offer users a unique sense
of welcome.
Launched in June 2004, the
Smart Basics concept created a revolution in the world
of Indian hospitality. Smart Basics — a GenNext category
of hotels — signifies simplicity, convenience, informality,
style, warmth, modernity and affordability. The concept
was developed in association with renowned corporate strategy
thinker, Dr C K Prahalad. The hotels are built around
a unique concept that provides facilities to meet the
key needs of today's traveller, at surprisingly affordable
rates.
By the end of the year, Ginger
hotels will be launched in Pune and Durgapur. These
hotels are currently under various stages of completion.
Work has commenced also in Goa, Nashik, Pondicherry
and Agartala and will also commence work on hotels in
Tirupur, Varanasi, Pantnagar, Baroda and Ahmedabad,
amongst other destinations within the next couple of
months. These locations have been identified after detailed
studies across various parameters such as potential
of the market, clusters of clientele and peak periods
among others.
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