17 Ginger budget hotels soon
The
Statesman June 1, 2007
Indian Hotels Company Ltd's Ginger
Hotels will invest more than Rs 204 crore to set up
17 budget hotels in tier-II cities in the next 12 months.
"In the next 12 months, the total number of Ginger
hotels will go up to 25 from the current eight. Each
100-room Ginger hotel on an average will be set up at
a cost of Rs 11-12 crore, excluding the land cost, which
varies from city to city," Mr Prabhat Pani, CEO,
Roots Corporation, which operates the Ginger gen-next
'smart-basics' hotels chain, said.
Roots Corporation is a 100 per cent subsidiary of Indian
Hotels Company Ltd (IHCL), which also promotes the Taj
Group of hotels. The investment would be financed by
a mix of debt and internal accruals. "We are not
looking at raising any private equity," he said.
The hotels would come up on less than one acre land
each in cities such as Ludhiana, Pantnagar, Agartala,
Pondicherry, Guwahati and Baroda, Mr. Pani said.
The eight Ginger hotels are in Nasik, Pune, Bangalore,
Mysore, Thiruvananthapuram, Bhubaneshwar, Haridwar and
Durgapur in West Bengal.
"The expansion in the number of budget hotels
will bring us to the fore front. Since there are hardly
any players in this space, we hold a large portion of
the market share," Mr. Pani said.
He said Delhi's Rail Yatri Niwas, for which Roots had
recently won the privatisation bid conducted by Indian
Railways, would also be brought under the Ginger brand.
Ginger Hotels has inked a partnership agreement with
Cafe Coffee Day, whose outlets would be rolled out in
its hotels on an average of 200-600 sq ft.
Roots Corporation had launched the IndiaOne hotels
in June 2004 in Bangalore, which was later renamed under
the "smart basics" banner to Ginger.

|
|