The Indian Hotels Company, which runs the Taj group of hotels in India and abroad, will promote the 'Ginger' brand across the country by setting up properties targeting the mass market.

Prabhat Pani, chief executive officer of Roots Corporation, a wholly owned subsidiary of Indian Hotels, said here today that Ginger Hotels would be set up in 25 destinations across the country, with each property costing between Rs 10 crore to Rs 12 crore.

He told reporters here that some of the locations where Ginger was present were Bangalore, Bhubaneswar, Hardwar, Mysore, Tiruvananthapuram and Mysore. The first Ginger Hotel in West Bengal would be inaugurated at Durgapur tomorrow, he said.

The company is also exploring new locations such as Kolkata, Siliguri, Haldia and Kharagpur.